Radio Frequency Identification (RFID) is one of today's key technologies. Because of the large number of potential uses for RFID systems, its market potential is enormous. In 2011, the market for RFID applications was valued at over USD 6 billion. IDTechEx, a market research company specialising in this field, expects this market value to quadruple in the next ten years to over USD 24 billion.
Growth is being driven by a variety of factors. The regulations governing the identification of animals are playing an important role. The European Union and many other countries in all parts of the world are today insisting that the origin of animals such as cattle, pigs, sheep and goats be completely traceable. Along with other applications in the fields of food traceability and the identification and retrieval of domestic animals, these applications make up around 20% of the market for RFID systems. In the industrial field, cost pressure and reliability requirements drive the growing use of RFID systems.
Royal Tag specialises in targeting and gaining market leadership in interesting niche markets. These include in particular RFID applications in animal identification, in the management of work clothing, and custom solutions for industrial applications. The company has its own research centre and has developed many advanced material and production technologies that are protected by a number of patents. R&D and manufacture of the products are undertaken in Switzerland to ensure the highest standards of quality and reliability.
In the field of Animal Identification Royal Tag works closely with the tag producers in the development of applications for animal identification. The division supplies the transponders that are installed in the plastic tags for the animals, as well as the reader devices. It also provides training courses for its sales partners and end customers.
Royal Tag's Industry Division deals directly with the end user. As well as supplying off-the-shelf solutions for industrial laundries and the management of workwear, the division cooperates closely with customers to define system requirements and to develop tailor-made solutions. A typical example of this is a system that reduces the maintenance costs and downtime of trucks by continuously monitoring their tyre pressures.